One of the more brilliant moves they've made is at conventions, kids can participate in seminars which are a series of exercises walking very young players through the basic concepts of the Pathfinder game. These are run by GMs who are very carefully selected for dealing with kids, usually teachers or parent GMs. The document used in these sessions is available for free on the Paizo site - Here.
Kid's Track Description:
Kid’s Track offer four lesson plans, broken down by minutes spent on each subject. It discusses the basics of roleplaying games and utilizes the Pathfinder RPG Beginner Box to teach those fundamentals. Each lesson builds on the previous lesson and helps a GM teach children as young as six, what roleplaying games are and how to play roleplaying games, specifically using the Pathfinder Beginner Box rules. Each lesson plan is followed by the four children playing one of the four Beginner Box Demo adventures.
Pathfinder Society - what is that? Here is the description from the Pathfinder Site:
Pathfinder Society Organized Play is a worldwide fantasy roleplaying campaign that puts YOU in the role of an agent of the Pathfinder Society, a legendary league of explorers, archaeologists, and adventurers dedicated to discovering and chronicling the greatest mysteries and wonders of an ancient world beset by magic and evil.
The campaign’s home base is sprawling Absalom, the so-called City at the Center of the World, that stands astride the great Inner Sea on the mountain-capped Isle of Kortos. A Pathfinder’s adventures explore the dark alleys and political intrigue of Absalom between far-flung travels to the most interesting and exotic locales in the world of the Pathfinder Roleplaying Game.
In Pathfinder Society Organized Play, you play a member of the Pathfinder Society, seeking fortune and glory all over the face of Golarion. At the same time, your character works for one of the competing factions, all with their own motivations and secret agendas.
Play is organized into Seasons, throughout which the actions and achievements of you and your fellow Pathfinders create an ongoing storyline. Each season consists of at least 28 Pathfinder Society scenarios (short, 4-hour adventures) set in a variety of exotic locations across Golarion.